Insights for Integrators

Expert guidance on operations, finance, and growth strategies for AV, security, fire, and life safety professionals.

Would You Rather Increase Revenue, or Reduce Costs?

Would You Rather Increase Revenue, or Reduce Costs?

It takes about $100 of revenue to add $10 of profit, but it only takes $10 of cost savings to add $10 of profit. So, would you rather increase revenue, or reduce costs? Sales Executives generally…